Description

INTRODUCTION

Market research and marketing research are often confused. ‘Market’ research is simply research into a specific market. It is a very narrow concept. ‘Marketing’ research is much broader. It not only includes ‘market’ research, but also areas such as research into new products, or modes of distribution such as via the Internet.

Marketing Research Seminar Report

Page Length : 24

Content :

• Introduction To Marketing Research
• Objectives Of Marketing Research
• The Marketing Research Process
• Functions Of Marketing Research
• Need And Importance Of Marketing Research (MR)
• Methods
• Marketing Research Types
• Features Of Marketing Research
• Limitations Of Marketing Research
• References

Marketing Research Presentation Report (PPT)

Page Length : 15

Content :

• Introduction to Marketing Research
• Objectives of Marketing Research
• The Marketing research Process
• Functions of marketing research
• Need and Importance of Marketing Research (MR)
• Methods
• Marketing Research Types
• Features of Marketing Research
• Limitations of Marketing Research
• References