A Project Report On Internet Marketing


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A Project Report On Internet Marketing (Final Project Report)

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A unique platform that connects people worldwide and at the same time brings truck loads of information on almost anything you can imagine. Internet is the new age tool for marketers to optimize their businesses. There has been a huge growth in the internet usage in the last decade. For instance, India jumped from 5 million users to 81 million users in the last 9 years. There are various things that people can do on the internet. People can interact with each other, see videos, share stuff, news,  research, play games, shop and a lot other activities. Internet is a new world altogether.

People make sites to find their lost love and end up connecting millions (heard of Orkut?), brand owners can listen to thousands of customers from around the globe without moving from their chair (seen Twitter?), NGO’s run campaigns to motivate people to vote (… these are just a few examples of  internet’s  growing reality in today’s world.

The cost effective reach and huge growth combined makes Internet marketing a great avenue for any business. The good thing about the internet marketing is that it’s very dynamic. You can access everything with just a simple click sitting at your homes. It has made the whole world as one market by getting people to connect. You can market a wide range of products on the internet right from a matchstick to an aero-plane (yeah they sell on eBay). Also one key aspect people don’t know is that internet not only markets physical goods or services, it also markets content in the form of blogs, forums, eBooks etc and many services (for both consumers and enterprises).

With the masses clinging on to the web, innovative companies have created businesses around it that were unheard of until the last decade. 97% of Google’s revenue comes from Online Advertising. Leveraging its massive reach to the internet audience, Google serves majority of the AD banners you see while surfing the internet.

With such a huge number of users the internet has established a market of its own and therefore studying and understanding tools and techniques regarding internet marketing has become essential for marketers.


Sr. No. Topic Pg. No.
1 Evolution of Marketing 7
2 Growth Of Internet Usage in India and the World 8
3 Overview of Indian Users 11
4 Understanding Internet Customers 16
5 7 P’s Of Internet Marketing 17
6 Internet Marketing & Its Tools 20
•     SEO 21
•     Email Marketing 31
•     Affiliate Marketing 34
•     Banner Advertisements 38
•     Sales Promotion 40
•     Social Media Marketing

•     B2B Web Portals



7 E-commerce & Online Shopping 58
•     Why things sell online 60
•     Growth of E-commerce 62
•     How Online Shopping works 65
•     Strengths of the business model 66
8 E-ticketing 69
9 Blogging as a business 71
•     Introduction 71
•     Facts about blogging 72
•     Steps to setup a successful 73
10 Challenges to Internet Marketing 76
11 Traditional Marketing v/s Internet Marketing 78
12 Future Of Internet Marketing & Conclusion 83
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A Project Report On Internet Marketing

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771 KB

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College, Semester, University

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Created By

Indian Institute of Computer Application (IITCA)

Uploaded By

Roop Chandra




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