Description

A Study On Customer Satisfaction In Big Bazaar (Final Project Report)

Page Length : 45

Introduction

Defining Customer Satisfaction: 

It is a measurement or indicator of the degree to which customers or users of an organization’s products or services are pleased with those products or services.

Customer satisfaction to a company can be defined as:

• The company’s ability to fulfill the business, emotional, and psychological needs of its customers;
• Quality of service delivery expected by the customers.
• An internal drive to satisfy an unsatisfied need of customer.
• Providing good service in a pleasant manner and meeting the customer’s expectations;
• The measure of the degree to which a product or service meets the customer’s expectations;
• Comparison of expectations versus actual experience.

Measuring Customer Satisfaction 

Most companies say that they believe in great customer service, but few set up a system to ensure that they provide it. To deliver excellent customer service takes both understanding what your customers want and the way to see that they receive it.

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