Description
A Study on Digital Marketing Services with Return on Web at Return on Web (Final Project Report)
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Page Length : 60
EXECUTIVE SUMMARY
The project work is pursued as a part of MMM (Masters in Marketing Management) Curriculum at “MIT School of Management, Pune”. It is under taken as an internship at Return on web, Pune. The project is done under expert supervision and guidance of Roop Chandra (Lecture in Marketing). The Project is about the study of online marketing opportunities for different sectors.
At Return on web, initially I was imparted process and service knowledge. I was given sufficient time to know about the services and what company doing.
The main aim was to understand online marketing emergence and generating leads. I was provided with database and had to make cold calls from the data and also ask to make database of other sectors. Company activity was also one of the major sources for generating business. Initially my company guide even accompanied me to the clients place. Main objective was to know the need of the customer and how to fulfill that in the best way through online.
Thus it gave me the opportunity to learn about all the services and with the range of services Return on web offered it made the task a bit easier as we could fulfill the need of the customer in a better way. My task was divided in 4 phases:
- Services knowledge: This included the theoretical knowledge about the field and services which needed to be
- Pitching in real estate and fitness sector: This included the implementation of the knowledge imparted to me and the test of my marketing Initially I was accompanied by company guide so that I can learn how to deal with the customers and understand their need. This also enhanced our interpersonal skills and confidence level.
- Research part: Research is done for making new sectors database like hotels, spa, and
- Writing: This included content writing for different sector teaser E-mailers
Content
| S. No. | Title | Page No. |
| 1. | Executive summary | 1 |
| 2. | Introduction | 2-3 |
| 3. | Company profile | 4-10 |
| 4. | Literature review | 11-14 |
| 5. | Scope of the study | 15 |
| 6. | Objective of the study | 15 |
| 7. | Research methodology | 16 |
| 8 | Digital marketing
-Introduction -Digital marketing channels -Business development process |
17 18-26 27-33 |
| 9. | Content writing | 34-45 |
| 10. | Face book generic posting | 46 |
| 11. | Directory submission | 47 |
| 12. | Research problem | 48 |
| 13. | Findings | 49 |
| 14. | Conclusion | 50 |
| 15. | Management learning | 51 |
| Bibliography |
| Services Offered |
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