Consumer Behavior Lecture Note


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Name of Notes : – Consumer Behavior Lecture Note


Consumer behavior is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions.

Marketers expect that by understanding what causes the consumers to buy particular goods and services, they will be able to determine—which products are needed in the marketplace, which are obsolete, and how best to present the goods to the consumers.

The study of consumer behavior assumes that the consumers are actors in the marketplace. The per­spective of role theory assumes that consumers play various roles in the marketplace. Starting from the information provider, from the user to the payer and to the disposer, consumers play these roles in the decision process.

The roles also vary in different consumption situations; for example, a mother plays the role of an influencer in a child’s purchase process, whereas she plays the role of a disposer for the products consumed by the family.

Modules / Lectures

  • International Financial Environment
  • International Financial Transactions
  • Foreign Exchange Market: An Introduction
  • Foreign Exchange Market: Market Participants
  • Introduction to Indian Foreign Exchange Market
  • International Monetary System: Gold Standard
  • International Monetary System: Paper Currency Standard, Purchasing Power Parity & Bretton Woods
  • Floating Rate, Currency Boards & Currency Basket Systems
  • Foreign Exchange Contracts: Spot and Forward Contracts
  • Foreign Exchange Contracts: Swaps and Options
  • Foreign Exchange Quotations: Spot Market
  • Foreign Exchange Quotations: Bid-Ask Spread
  • Foreign Exchange Quotations: Cross, Rates, TT Buy/Sell Rates, TC Buy/Sell Rates
  • Exchange Rate Arithmetic: Forward Rates
  • Exchange Rate Arithmetic: Cross Rates & Triangular Arbitrage
  • Exchange Rate Theories: Exchange Rate Pass Troughs
  • International Parity Conditions
  • Foreign Exchange Exposures: Transaction Exposure
  • Transaction Exposure Management –Part-2
  • Interest Rate Swaps
  • Currency Swaps
  • Operating Exposure Measurement
  • Operating Exposure Management: At Operational Level
  • Operating Exposure Management: At Strategic Level
  • Translation/Accounting Exposure: Integral vs. Non-Integral Foreign Operation.
  • Translation/Accounting Exposure: Measurement and Management
  • International Trade & Risk Associated with International Trade
  • Financing of International Trade
  • International Equity Market and Cross Listing of Shares
  • International Equity Market and Indian ADRs and GDRs
  • International Bond Market: An Introduction
  • Indian Companies and International Bond Market
  • International Perspective of Cost of Capital
  • International Capital Budgeting
  • Evaluation of Foreign Direct Investment

Additional information

Product Name

Consumer Behavior Lecture Note

Product Size

2.40 MB


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Need For

College, Competition, Entrance, Exams, PSU, Semester, University

Product Type

Written By

Dr. Sangeeta Sahney

Provided By

IIT Kharagpur

Uploaded By

Roop Chandra




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