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Consumer Buying Behavior For Ball Pens

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Consumer Buying Behavior For Ball Pens (Final Project Report)

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Page Length : 108

EXECUTIVE SUMMARY 

Today the significance of project work has greater importance in business world. Practical knowledge is as important as theory so that one thing is said, “Practice makes a men Perfect “ In order to get acquainted with how theoretical concepts are being followed at TWPL, I have tried to take an overview of all departments of the company and its working mechanism. It has given me a chance to learn a lot in the process.

            My topic for the study is on “Consumer Buying Behavior about pens”. Pen is a product, which is used by each and every person. There are various brand’s of pen in the market of different types Price, Color, design, Grip etc .so the pen market is full of competition where the consumer possesses vast variety of choice to select his brand which depends on his buying Behavior .Of course it is very difficult to describe consumer buying Behavior about pen; seven though I have tried to find how the consumer purchases a particular brand

           How much he searches for his brand? What factors influence he too buy the preferred brand?

                        The technique of data collection is through questionnaire as it is less complex and easy Three methods (i.e.) Graphical method, percentage & average method  are used as tools /techniques of analysis. Statistical tools used by me for analyzing the data are Chi – Square & ANOVA Analysis.

Content

SR NO. PARTICULARS PAGE NO
A CHAPTER (PART I)
1. OBJECTIVES OF PROJECT REPORT 1
2. BALL PEN INDUSTRY OVERVIEW 2 – 4
3. HISTORY OF THE COMPANY 5 – 7
4. MARKET PLAYERS 8 – 9
5. LOCATION ADVANTAGE 10
6. VISSION & MISSION OF THE COMPANY 11
7. SWOT ANALYSIS OF THE COMPANY 12 – 13
8. COMPANY OTHER DETAILS 14
  B CHAPTER II (PART II)
1) PRODUCTION DEPARTMENT. 15
1.1 TYPES OF PRODUCTS 16 – 19
1.2 RAW MATERIALS LIST ( Details) 20
1.3 PRODUCTION PROCESS 21 – 23
1.4 QUALITY AND INSPECTION PROCESS. 24
1.5 MAINTENANCE ACTIVITY 25 – 27
1.6 ABC ANALYSIS 28
1.7 GENERAL PLANT LAYOUT 29
2) FINANCE DEPARTMENT 30
2.1 FINANCE RELATED DETAILS. 31 – 33
2.2 COMPANY’S FINANCIAL GROWTH. 34 – 39
2.3 RATIO ANLAYSIS 40 – 43
3) HUMAN RESOURCE DEPARTMENT 44
3.1 INTRODUCTION 45
3.2 HUMAN RESOURCE ACTIVITIES 46 – 51
3.3 ORGANIZATION CHARTS 52 – 55
4) MARKETING DEPARTMENT 56
4.1 INTRODUCTION 57
4.2 CORE COMPETENCY OF COMPANY. 58
4.3 MARKETING MIX & OTHER MARKETING ACTIVITIES 59 – 69
5) CONSUMER BUYING BEHAVIOUR REGARDING PENS 70
5.1 RESEARCH METHODOLOGY & OBJECTIVES 71 -72
5.2 ANALYSIS OF COLLECTED DATA 73 – 93
5.3 CONCLUSION OF SURVEY 94 – 95
5.3 RECCOMENDATION 96 – 97
5.4 QUESTIONAIRE 99 – 101
6.2 BIBLIOGRAPHY 102.
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Additional information

Product Name

Consumer Buying Behavior For Ball Pens

Product Size

1.60 MB

File Format

,

File Category

DEPARTMENT/COURSE

Need For

College, Semester, University

Product Type

Created By

Indian Institute of Computer Application (IITCA)

Uploaded By

Roop Chandra

Languages

English

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