Consumers Perceived Risk in Online Shopping


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Consumers Perceived Risk in Online Shopping (Final Project Report)

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Executive Summary

The increased globalization of the world economies has created many opportunities for marketers. At the same time, this has also intensified competition among businesses so that many companies are looking towards unconventional form of marketing. Marketing through the internet is one such unconventional form of marketing that many companies have turned to.

While many businesses are rapidly adopting the internet as the means through which they are effectively and economically conduct their marketing activities, there are many risk associated with its use. In the word of Mitchell (1999) perceived risk is a powerful index for explaining consumer behavior since consumers are more often motivated to avoid potential loss than to maximize purchasing success this makes understanding of consumers’ perceived risk even more important for managers.

Online shopping is growing area of technology. Establishing a store on the internet, allows for retailers to expand their market and reach out to consumer who may not otherwise visit the physical store. It is a convenient method of shopping and allows for a vast array of product to be at your fingertips.

Online shopping is a form of electronic commerce which allows consumers to directly buy goods and services from a seller over the internet using a web browser. Alternative names are: e-web-store, e-shop, e-store, internet shop, web store.  Mobile commerce (m-commerce) describes purchasing from an online retailers mobile optimized online site or app.

An online shop evokes the physical analogy of buying products or services at a bricks and mortar retailers or shopping centers, the process is called business-to- consumer (B2C) online shopping. In the case where a business buys from another business, the process is called business-to-business (B2B) online shopping. The largest of these online retailing corporations are Alibaba,, and E-bay


  • Introduction To The Study
  • Statement Of The Problem
  • Objectives Of The Study
  • Research Methodology
  • Review Of Literature
  • Types Of Perceived Risk
  • Theoretical Framework And Industrial Profile
  • Industry Profile
  • Data Analysis And Interpretation
  • Findings
  • Suggestions
  • Conclusion
  • Bibliography
  • Questionnaire
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Consumers Perceived Risk in Online Shopping

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College, Semester, University

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Indian Institute of Computer Application (IITCA)

Uploaded By

Roop Chandra




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