The breaking down or building up of potential buyers into groups called market segments.
Market Segmentation Presentation Report (PPT)
Page Length : 13
- What is Market Segmentation?
- Benefits of Market Segmentation
- The need for Marketing Segmentation
- Difference b/w a Mass Market and Target Market
- Requirements of Market Segments
- Bases for Segmentation in Consumer Markets
- Geographic Segmentation
- Demographic Segmentation
- Psychographic Segmentation
- Behavioral Segmentation
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