Description

INTRODUCTION

The breaking down or building up of potential buyers into groups called market segments.

Market Segmentation Presentation Report (PPT)

Page Length : 13

Content :

• What is Market Segmentation?
• Benefits of Market Segmentation
• The need for Marketing Segmentation
• Difference b/w a Mass Market and Target Market
• Requirements of Market Segments
• Bases for Segmentation in Consumer Markets
• Geographic Segmentation
• Demographic Segmentation
• Psychographic Segmentation
• Behavioral Segmentation