Marketing Mix Seminar Report with PPT


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A marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand’s offer, and is often associated with the four P’s: price, product, promotion, and place. In service marketing, however, the four Ps are expanded to the seven P’s or Seven P’s to address the different nature of services.

In the 1990s, the concept of four C’s was introduced as a more customer-driven replacement of four P’s. There are two theories based on four Cs: Lauterborn’s four Cs (consumer, cost, communication, convenience), and Shimizu’s four Cs (commodity, cost, communication, channel).


Marketing Mix Seminar Report

Page Length : 18

Content :

  • Introduction
  • History
  • What Is The Marketing Mix?
  • The Services Marketing Mix
  • Four C’s Of Marketing Mix
  • Characteristics Of Marketing Mix
  • Limitations Of The Marketing Mix
  • ReferencesIntroduction
  • Scope Of HRM
  • Importance Of HRM
  • Evolution Of HRM
  • Functions Of HRMS Systems
  • Five Components Of A Human Resource Management System
  • E-HRM
  • Types
  • Advantages
  • Disadvantages
  • Conclusion
  • References

Marketing Mix Presentation Report (PPT)

Page Length : 18

Content :

  • Introduction
  • History
  • What is the marketing mix?
  • The services marketing mix
  • Four C’s of Marketing Mix
  • Characteristics of Marketing Mix
  • Limitations of the Marketing Mix
  • References

Additional information

Product Name

Marketing Mix Seminar Report with PPT

Product Size

675 KB


File Format

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File Category



Need For

College, Semester, University

Product Type

Created By

Siddharth Vairagi (NIT Agartala)

Uploaded By

Roop Chandra




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