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Product Management Seminar Report with PPT

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Description

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INTRODUCTION

Once a company has carefully segmented the market, chosen its target customers, identifying their needs and determined its market positioning, it is better able to develop new products. Marketer play a key role in the new product process , by identifying and evaluating new product ideas and working with R & D and others in every stage of development.

Product Management Seminar Report

Page Length : 39

Content :

  • Introduction
  • The Four Stages Of The Product Life Cycle
  • Why Products Fail?
  • Reasons Why A Great Product Launch Can Fail And How To Avoid It
  • Examples Of Failed Products
  • Brand Idea Failures: Kellogg’s Cereal Mates
  • Hindus, Vegetarians Sue Mcdonald’s Over Frying Process
  • French-Fry Flap Spurs Mcdonald’s Apology
  • Vicco: Lost In The Woods?
  • Margo: Lost In The Neem Trees!
  • Conclusion

Product Management Presentation Report (PPT)

Page Length : 20

Content :

  • Dimensions of a Product:
  • Core Product:
  • Tangible Product:
  • Augmented Product:
  • Promised Product:
  • Product Classifications
  • Product Strategy Formulation
  • New Product Development Process
  • References

Additional information

Product Name

Product Management Seminar Report with PPT

Product Size

777 KB

Format

File Format

, ,

File Category

,

DEPARTMENT/COURSE

Need For

College, Semester, University

Product Type

Created By

Siddharth Vairagi (NIT Agartala)

Uploaded By

Roop Chandra

Languages

English

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