Description

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INTRODUCTION

Once a company has carefully segmented the market, chosen its target customers, identifying their needs and determined its market positioning, it is better able to develop new products. Marketer play a key role in the new product process , by identifying and evaluating new product ideas and working with R & D and others in every stage of development.

Product Management Seminar Report

Page Length : 39

Content :

• Introduction
• The Four Stages Of The Product Life Cycle
• Why Products Fail?
• Reasons Why A Great Product Launch Can Fail And How To Avoid It
• Examples Of Failed Products
• Brand Idea Failures: Kellogg’s Cereal Mates
• Hindus, Vegetarians Sue Mcdonald’s Over Frying Process
• French-Fry Flap Spurs Mcdonald’s Apology
• Vicco: Lost In The Woods?
• Margo: Lost In The Neem Trees!
• Conclusion

Product Management Presentation Report (PPT)

Page Length : 20

Content :

• Dimensions of a Product:
• Core Product:
• Tangible Product:
• Augmented Product:
• Promised Product:
• Product Classifications
• Product Strategy Formulation
• New Product Development Process
• References