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Project Report on Radio Advertising

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Project Report on Radio Advertising (Final Project Report)

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Page Length : 85

EXECUTIVE SUMMARY

Advertising in general expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don’t just pop out from nowhere, they are built on the key communication points that motivate sales.

Radio is entirely a medium of sound, which evokes smells, sensations and visual images which brings the listeners imaginations into play.

Radio advertising is one of the tools of advertising which is effectively used for communication and positioning. It is one of the foundations for effective and successful advertising. Radio can be used effectively for advertisement since it can target the large audience because of its high reach. Radio is good at increasing awareness about the brand and business and helping in building the brand image.

But all this was only for pure academic purpose. With the advent of television radio lost its popularity and thus its purpose with the marketers. This led to sharp declines in the proportion of advertisement spending on radio as compared to other media.

But then came the governments order on liberalization and privatization. This brought about loads of changes in the world of radio broadcasting in India. Prominent and established companies entered the business of FM Broadcasting.

FM broadcasting has breathed a new life into the medium of Radio in the past few months. Could radio now think this as a new phase of its life or a re-birth? Of course yes, people are today talking only Radio—- Radio Mirchi, Radio City, RED, Go and WIN.

Content

Sr. no. Index
Executive Summary
1 Introduction
2 Introduction to the Problem
3 Objective of the Study
4 Scope of the Study
5 Research Methodology
6 Sampling Plan
7 Chapterization
8 Introduction and History of Radio
9 Radio Advertising-types, pros and cons
10 Background
11 Case Study-“Airtel”
12 Data Analysis and Interpretation
13 Findings and Recommendations
14 Conclusion
15 Bibliography
16 Annexure
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Additional information

Product Name

Project Report on Radio Advertising

Product Size

1.36 MB

File Format

,

File Category

DEPARTMENT/COURSE

,

Need For

College, Semester, University

Product Type

Created By

Indian Institute of Computer Application (IITCA)

Uploaded By

Roop Chandra

Languages

English

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