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A Study On Customer Satisfaction In Big Bazaar

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A Study On Customer Satisfaction In Big Bazaar (Final Project Report)

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Page Length : 45

Introduction

Defining Customer Satisfaction: 

It is a measurement or indicator of the degree to which customers or users of an organization’s products or services are pleased with those products or services.

Customer satisfaction to a company can be defined as:

  • The company’s ability to fulfill the business, emotional, and psychological needs of its customers;
  • Quality of service delivery expected by the customers.
  • An internal drive to satisfy an unsatisfied need of customer.
  • Providing good service in a pleasant manner and meeting the customer’s expectations;
  • The measure of the degree to which a product or service meets the customer’s expectations;
  • Comparison of expectations versus actual experience.

Measuring Customer Satisfaction 

Most companies say that they believe in great customer service, but few set up a system to ensure that they provide it. To deliver excellent customer service takes both understanding what your customers want and the way to see that they receive it.

Content

 CHAPTERNO  TITLE  PAGE NO
 1 CHAPTER -1 INTRODUCTION
1.1 INTRODUCTION 7
1.2 INDUSTRY PROFILE 10
1.3 PROFILE OF THE COMPANY 12
 2 CHAPTER -2 REVIEW OF LITERATURE
2.1 REVIEW OF LITERATURE 15
2.2 RESEARCH REVIEW 18
 3 CHAPTER -3 RESEARCH METHODOLOGY
3.1 RESEARCH DESIGN 21
3.2 RESEARCH METHOD 21
3.3 METHOD OF DATA COLLECTION 21
3.4 SAMPLE SIZE 22
3.5 DATA ANALYSIS 22
3.6 TOOLS USED FOR DATA ANALYSIS 22
 4 CHAPTER -4 DATA ANALYSIS AND INTERPRETATION
4.1 ANALTICAL APPROACH PROBLEM SOLVING 24
4.3 OBSERVATION 24
4.4 ANALYSIS 25
4.6 CHECK 37
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Additional information

Product Name

A Study On Customer Satisfaction In Big Bazaar

Product Size

686 KB

File Format

,

File Category

DEPARTMENT/COURSE

Need For

College, Semester, University

Product Type

Created By

Indian Institute of Computer Application (IITCA)

Uploaded By

Roop Chandra

Languages

English

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