Description

INTRODUCTION

To improve the quality and consistency of the brand names we share with our customers, Lowe’s has implemented a new process to control the brand name field.

In the past, vendors could submit their brand name any way they wanted, which meant there were frequent errors and inconsistencies in how the brand was presented. Because this data is used for selling tools such as Lowes.com, customers would be confused by the different versions of the same brand name.

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Brand Management Seminar Report

Page Length : 12

Content :

• Introduction
• History
• Responsibilities
• Types
• Process
• Conclusion
• References

Brand Management Presentation Report (PPT)

Page Length : 11

Content :

• Introduction
• History
• Responsibilities
• Types
• Process
• Conclusion
• References