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Customer Satisfaction Regarding HDFC Bank

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Customer Satisfaction Regarding HDFC Bank (Final Project Report)

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Page Length : 66

EXECUTIVE SUMMARY 

The report contains the organizational study done at HDFC Bank. The report title is “CUSTOMER SATISFACTION REGARDIND HDFC BANK”.

The report gives an overview of the banking Sector and company profile. And awareness of customers about different types of products and services offered by HDFC Bank.

This study was conducted to find out the customer satisfaction regarding HDFC bank.

The methodology adopted for the study was through a structured questionnaire, which is targeted to the different persons in Gurdaspur. For this purpose sample size of 100 was taken. The data collected from the different persons was analyzed thoroughly and presented in the form of charts and tables.

HDFC must advertise regularly and create brand value for its products and services. Most of its competitors like ICICI, Axis, kotak Mahindra and nationalized banks use television advertisements to promote their products. The Indian consumer has a false perception about private banks – they feel that it would not safe.

Safety and returns are the two main reasons people invest in banks. On the whole HDFC bank is a good place to work at. Every new recruit is provided with extensive training on the products of HDFC. This training enables an advisor/sales manager to market the policies better.  The company should try to create awareness about itself in India. . With an improvement in the sales techniques used, a fair bit of advertising and modifications to the existing product portfolio, HDFC would be all set to capture the banking market in India as it has around the globe.

Content

 CONTENTS
Sr. No. Subject Covered Page No.
1 Introduction to the study 1
2 Introduction to the Banking  2
3 History of Banking in India 3-4
4 Banking structure in India 5
5 Indian Banking Industry 6
6 Upcoming Foreign Banks in India 7
7 HDFC BANK 8
8 Company Profile 9-10
9 Key Executives 11
10 Technology used in HDFC Bank 12
11 Products and customer segments 13-16
12 Business strategy 17
13 Inside HDFC Bank 18-22
14 Human resource 23
15 Rupees earned-Rupees spend 24
16 Recent development 25-26
17 Achievements in 2009 28
18 SWOT Analysis 29-30
19 Objectives 31
20 Research methodology 32-33
21 Data analysis & interpretation 34-51
22 Findings 52
23 Suggestions 53
24 Limitations 54
25 Conclusion 55
26 Bibliography 56
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Additional information

Product Name

Customer Satisfaction Regarding HDFC Bank

Product Size

1.32 MB

File Format

,

File Category

DEPARTMENT/COURSE

Need For

College, Semester, University

Product Type

Created By

Indian Institute of Computer Application (IITCA)

Uploaded By

Roop Chandra

Languages

English

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