Description

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INTRODUCTION

Customer satisfaction is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as “the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses.

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Customer Satisfaction Seminar Report

Page Length : 20

Content :

• Introduction
• What Is Satisfaction?
• Why Organizations Focus On Customer Satisfaction
• History
• Expectations And Customer Satisfaction
• Purpose
• Customer Satisfaction Measurement
• Improving Customer Satisfaction
• Customer Satisfaction Surveys
• Customers’ Requirements
• Benefits And Challenges
• References

Customer Satisfaction Presentation Report (PPT)

Page Length : 14

Content :

• Introduction
• What Is Satisfaction?
• Why Organizations Focus On Customer Satisfaction
• Expectations And Customer Satisfaction
• Types Of Customer
• Purpose
• Customer Satisfaction Measurement
• Improving Customer Satisfaction
• Customer Satisfaction Surveys
• Customers’ Requirements
• References