Description

INTRODUCTION

According to the census of India, villages with clear surveyed boundaries not having a municipality, corporation or board, with density of population not more than 400sq.km and at least 75 per cent of the male working population engaged in agriculture and allied activities would qualify as rural. So, from the above stated conditions, there are 638,000 villages in the country. Of these, only 0.5 cent has a population above 10,000 and 2 per cent have population between 5,000 and 10,000. Around 50 per cent has a population less than 200.

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Rural Marketing Seminar Report

Page Length : 25

Content :

• Introducción
• Evolution Of Rural Market
• Characteristics Of Rural Market
• Rural Consumer
• Potential For Rural Market In India
• Challenges In Rural Marketing
• Strategies To Capture Rural Market
• Conclusión
• Reference

Rural Marketing Presentation Report (PPT)

Page Length : 51

Content :

• Introduction
• Evolution of rural market
• Characteristics of rural market
• Rural consumer
• Potential for rural market in India
• Challenges in rural marketing
• Strategies to capture rural market
• Some noteworthy success stories