Visual Communication Lecture Note

By definition, visual communication is the practice of graphically representing information to efficiently, effectively create meaning. There are many types of content in the realm of visual communication, with examples including info graphics, interactive content, motion graphics, and more. The possibilities are endless. But no matter the medium, all incorporate at least some of the following elements: interactivity, iconography, illustration, supporting text, graphs, data visualization, and animation.

Which type of visual communication is right for your company or campaign depends on the goal(s) you’d like to achieve. It also depends on your target audience. Ask your creative content partner for recommendations.

Examples of where visual communication can be used include conferences and trade shows, websites, social media posts, office presentations and meetings, and so much more.  That’s why, today, the definition of content marketing success includes visual communication. So when updating your content strategy, make sure your organization isn’t left behind. Explore the articles below to learn how to implement visual communication across your organization.