Description
Shopping Experience of Customer – Reference to Bangalore City (Final Project Report)
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Page Length : 56
EXECUTIVE SUMMARY
The Indian consumer durables industry has witnessed a considerable change in the past couple of years. Changing lifestyle, higher disposable income coupled with greater affordability and a surge in advertising has been instrumental in bringing about a sea change in the consumer behavior pattern.
This industry consists of durable goods used for domestic purposes such as televisions, washing machines, refrigerators, microwave ovens, mobile phones etc. The growth in the consumer durables sector has been driven primarily by factors such as the boom in the real estate & housing industry, higher disposable income, emergence of the retail industry in a big way coupled with rising affluence levels of a considerable section of the population.
As per a survey conducted by FICCI on the Indian consumer durables industry, a shift in consumer preferences towards higher-end, technologically advanced branded products has been quite discernable.
Location of SIP
Sony India Pvt. Ltd.
# 768, 100ft Road, HAL 2nd Stage,
12th Main, Indiranagar,
Bangalore– 560038
Content
| Sr. No. | Chapter | Page no. |
| 1 | Executive Summery | 1 – 4 |
| 2 | Company Profile | 5 – 6 |
| 3 | Product Profile | 7 |
| 4 | The Other Market Players | 8 – 12 |
| 5 | Research Methodology | 13 – 14 |
| 6 | Data Analysis | 15 – 17 |
| 7 | SWOT Analysis | 18 – 19 |
| 8 | Conclusion | 20 |
| 9 | Bibliography | 21 |
| 10 | Questionnaire | 22 – 40 |
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