A Study On Customer Preferences in Choosing Myntra at New Town, Bangalore

Description

EXECUTIVE SUMMARY

The main objective of every commercial is to earn a high profit, increase its sales revenue, analysis the taste and preference of the customers and filling the needs and wants, and developing its business. To achieve the organization should attract the customer by giving more and more discounts and offers with better quality.

The retail sector is the ever-green business sector in the Indian marketplace, each and every retail company in the market is aggressive themselves. In order to win the customers sentiment and to retail the customers for a longer period of time. In this current period, the Retail industry is the fast-mover to the forthcoming sector, In India, Big Bazaar plays a valuable role. By promotions, offers, Displays, window shopping, etc. triggers the customers to buy the products with no list in mind, Discounts, offers, combos, variety, low cost tempts the customers to buy the products with no particular list on the mind. The entire research report is based on customer preference in choosing respect to Myntra, Rajajinagar.

The research titled “A STUDY ON CUSTOMER PREFERENCES IN CHOOSING Myntra AT New Town, BANGALORE” This research is marketing research and prepared with subjective to meet the primary objective research. The primary data was collected from the Myntra customers by using structured questions with a sample size of 100.

As per the study majority of the customers go for preferences purchase when there is a monetary promotion taken place and they will spend more time purchasing. Most of the customers will buy apparel, cosmetic and personal use products on preference purchase.

A Study On Customer Preferences in Choosing Myntra at New Town, Bangalore Summer Training Report

Page Length : 81

Content :

• Chapter 1: Introduction
• Chapter 2: Conceptual Background and Literature Review
• Chapter 3: Research Design
• Chapter 4: Data Analysis and Interpretation
• Chapter 5: Findings, conclusion, and interpretation