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A Study On The Customer Satisfaction Of The H M Motors Eramangalam (Final Project Report)

Page Length : 50

Executive Summary

Customers are the reason why reason why business exists. Without them a company can neither survive nor thrive. In their absence, an organization does not have a business or purpose. The main business of a company is to satisfy customer’s need and wants. Customer satisfaction is the key to organizational success. Therefore a marketer must have a thorough understanding customers and their behavior, a marketer can attempt to satisfy to satisfy customer’s needs and wants. Customer satisfaction is a post purchase evaluation of a service offering. In today’s competitive business environment success means keeping customers. Price war and margin will only do that favor up to a certain point.

Customer satisfaction is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectations. Customer satisfaction is defined “the number of Customers or percentage of total Customers, whose reported experience with a firm, its products, or its services (ratings) exceeded specified satisfaction goals”. In a survey of nearly 200 senior marketing managers, 71% responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses. It is seen as a key performance indicator within business and is often part of a Balanced Scorecard. In a competitive market place where businesses complete for customers, Customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.

Content 

• Chapter 1
  • Introduction
    • Introduction
    • Statement Of The Problem
    • Objective Of Study
    • Research Methodology
    • Scope Of Study
  • Chapter 2
    • Review Of Literature

• Chapter 3
  • Industry Profile & Company Profile
    • Industry Profile
    • Product Profile
    • Company Profile

• Chapter 4
  • Data Analysis & Interpretation

• Chapter 5
  • Findings, Suggestions & Conclusion
    • Findings
    • Suggestions
    • Conclusion

• • Bibliography
  • Appendix