Comparative Analysis of Unit Linked Insurance Plans and Mutual Funds


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Comparative Analysis of Unit Linked Insurance Plans and Mutual Funds (Final Project Report)

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Page Length : 102


Max New York Life Insurance Company Ltd. is a joint venture between New York Life, a Fortune 100 company and Max India Limited, one of India’s leading multi-business corporations. The company has positioned itself on the quality platform. In line with its vision to be the most admired life insurance company in India, it has developed a strong corporate governance model based on the core values of excellence, honesty, knowledge, caring, integrity and teamwork. The strategy is to establish itself as a trusted life insurance specialist through a quality approach to business.

Incorporated in 2000, Max New York Life started commercial operation in 2001. In line with its values of financial responsibility, Max New York Life has adopted prudent financial practices to ensure safety of policyholder’s funds. The Company’s paid up is Rs.1032 crore.

Having set a best in class agency distribution model in place, the company is spearheading a major thrust into additional distribution channels to further grow its business. The company has multi-channel distribution that includes the agency distribution, partnership distribution, banc assurance, distribution focused on emerging markets and alliance marketing through employed sales force. The company currently has 33 banc assurance relationships, 14 corporate agency tie-ups and direct sales force at 14 locations. Max New York Life has put in place a unique hub and spoke model of distribution to deepen rural penetration. The company has 39 (9 hub office 30 spoke offices) offices dedicated to emerging markets in Punjab and Haryana. Max New York Life offers a suite of flexible products. It now has 38 products covering both life and health insurance and 8 riders that can be customized to over 800 combinations enabling customers to choose the policy that best fits their need. Besides this, the company offers 6 products and 4 riders in group insurance business.

The company currently has more than 7500 employees.

To become the most admired life insurance company in India.

Become one of the top life insurance companies in India
Bea national player
Be the brand of first choice
Be the employer of choice
Become principal of choice for agents


Chapter 1      Objective and Scope of the study

Chapter 3      Corporate profile                   

Chapter 4      Critical Review of Literature

 Chapter 5      Research Design & Sampling Methodology

Chapter 6     Findings and Analysis

Chapter 7      Conclusions

Chapter 8     Recommendations

Chapter 9      Limitations of the Project

Chapter 10    Executive Summary

Chapter 11     References

 Chapter 12     Annexure


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Comparative Analysis of Unit Linked Insurance Plans and Mutual Funds

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Indian Institute of Computer Application (IITCA)

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Roop Chandra




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