Description
INTRODUCTION
Customer satisfaction is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as “the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses.
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Customer Satisfaction Seminar Report
Page Length : 20
Content :
- Introduction
- What Is Satisfaction?
- Why Organizations Focus On Customer Satisfaction
- History
- Expectations And Customer Satisfaction
- Purpose
- Customer Satisfaction Measurement
- Improving Customer Satisfaction
- Customer Satisfaction Surveys
- Customers’ Requirements
- Benefits And Challenges
- References
Customer Satisfaction Presentation Report (PPT)
Page Length : 14
Content :
- Introduction
- What Is Satisfaction?
- Why Organizations Focus On Customer Satisfaction
- Expectations And Customer Satisfaction
- Types Of Customer
- Purpose
- Customer Satisfaction Measurement
- Improving Customer Satisfaction
- Customer Satisfaction Surveys
- Customers’ Requirements
- References
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