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Marketing Strategy of V-mart and Vishal Mega Mart a Comparative Study

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Marketing Strategy of V-mart and Vishal Mega Mart a Comparative Study (Final Project Report)

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Page Length : 78

EXECUTIVE SUMMARY

V-MART is a chain of shopping malls in India. V-MART is one of the pioneers in setting up stores across various small Indian towns and cities including Sultanpur, Ujjain. Faizabad.V-MART primarily operate in Tier-II and Tier-III cities, with a chain of “value retail” departmental stores offering apparels, general merchandise and kirana, catering to the entire family.

V-MART have established stores in Metro, Tier-I, Tier-II and Tier-III cities which are primarily located as standalone stores in high-street areas and shopping hubs of such cities. The average size of our store is approximately 8,000 Sq. Ft. V-MART follows the concept of “value retailing” to target the strata of the population belonging to the expanding “aspiring class” and “middle class” based on our customer’s socio- economic conditions, purchasing power, demographic details and customer trends.

Vishal Mega Mart is India’s largest Fashion-led hypermarket chain with a footprint of over 175 stores, cumulative trading area in excess of 3 million square feet, in over 110 cities and towns across India.Vishal is sharply focused at the needs of consumers in Apparel, General Merchandise, Grocery and Personal Care in Tier-1, Tier-2 and Tier-3 cities and towns and is dedicated to offer the best value and choice to its millions of customers.

The title of the project is “MARKETING STRATEGY OF V-MART AND VISHAL MEGA MART: –  A COMPARATIVE STUDY”. The purpose of the study is how V-MART and Vishal Mega Mart adapt and implement the different marketing strategies according to the customer preference keeping in mind. The type of research design used here was exploratory research and sampling procedure that was followed was Simple random sampling The total sample size is 100 respondents across all the ages, income category, occupation and gender. Bar charts and other useful tools are used for the analysis of the study.

Content

Sr. NO. TOPIC PAGE NO.
1. TITLE PAGE
2. DECLARATION
3. ACKNOWLEDGEMENT
4. EXECUTIVE SUMMARY
5. GUIDE CERTIFICATE
6. CONTENTS
7. CHAPTER -1
7. INTRODUCTION 8
7.1BRIEF PROFILE OF THE V-MART 9-16
7.2 VISION AND MISSION 17
7.3 ORGANIZATIONAL CHART 18
7.4. DETAILS OF V-MART PRODUCT 19-20
7.5. CORPORATE STRATEGY AS REGARDSTO MARKETING 21
7.6 MARKETING STRATEGY OF V-MART 22-25
7.7 SALES PROMOTION TECHNIQUES ADOPTED BY V-MART 26-29
7.8 SWOT ANALYSIS 30-31
7.9 OVERVIEW OF VISHAL MEGA MART 32-34
7.10 MANAGEMENT ANIZATION STRUCTURE 35-36
7.11 VISHAL PRODUCTS 37
7.12 VISION AND MISSION 38-42
7.13 PRODUCTS OF VISHAL MEGA MART 43-48
7.14 MARKETING STRATEGY OF VISHAL MEGA MART 49-52
7.15 SALES PROMOTION TECHNIQUES ADOPTED BY VISHAL MEGA MART 53-54
7.16 SWOT ANALYSIS 55-56
7.17 E – COMMERCE 57-59
8. CHAPTER 2 60
8. RESEARCH METHODOLOGY 61-63
8.1 OBJECTIVE OF RESEARCH 64
8.2 RESEACH METHODOLOGY 65
9. CHAPTER 3 66
9.1 DATA ANALYSIS / INTERPRETATION. 67-75
9.2. FINDINGS. 76
9.3. CONCLUSION 77
9.4 SUGGESTIONS. 78
9.5 LIMITATIONS. 79
10. BIBLIOGRAPHY 80
11. ANNEXURE 81-83
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Additional information

Product Name

Marketing Strategy of V-mart and Vishal Mega Mart a Comparative Study

Product Size

2.15 MB

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DEPARTMENT/COURSE

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College, Semester, University

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Created By

Indian Institute of Computer Application (IITCA)

Uploaded By

Roop Chandra

Languages

English

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