Product Branding and Improving Operational Efficiency at Edumentor Educational Services (Final Project Report)
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Page Length : 78
In the past 8 years of its coming into business, EduMentor has carved a niche by developing a new segment of educational services for undergraduates.
- Market Analysis
- Content Development
- Maintaining Operational Efficiency
- Market Research On Customer Satisfaction
During this project I had made the extensive research on the educational sector and the coaching institutes in and around the NCR region. I have coated some useful suggestions by which company can attain its target audience and reach its sales target and grow substantially.
Various brand awareness activities were carried out on the content as it is the major medium between the buyer and coaching institutes. This made EduMENTOR as the leader in under graduate Test prep institute in NCR Region. The empirical exploratory research has been carried forward. The primary data is generated with the help of school counseling, referencing and Board Center Activity.
Operations play a major role in any company’s day to day activities. Improving operational efficiency is the major problem any company in this field is facing in the present time.
Operation management has been done in a effective and efficient manner. For my work in Operations I was given the appreciation and certified me as the “Best operational manager of EduMENTOR” among 56 interns.
For my work during Internship in EduMentor I was awarded the STAR PERFORMER OF EDUMENTOR FOR THE YEAR 2014.
TABLE OF CONTENTS
1.1 Education industrial scenario: INDIA
|1.2 The Coaching Industry||2|
|1.3 About The company||4|
|1.3.1 Company structure||5|
|1.4 Company Analysis||6|
|2 Project Description
|3 Product and Competitors Analysis
3.1 Product analysis
|3.2 Competitors analysis||18|
|3.3 Market Leader Analysis||18|
|3.4 Learning outcome from product and competitors Analysis||20|
|4 Marketing Strategies
4.1 Marketing/promotional strategies
|4.2 Methods of promotion||25|
|4.3 Applying Marketing concept||27|
|5. Content Development
5.1 Content Development
|6. Operations Management
|6.2 Logistics Management||4|
|7 Research Design
7.1 Research Problem Idea
|7.2 Problem Definition||43|
|7.3 Problem Objective||43|
|7.4 Research Design||43|
|7.5 Data Analysis||45|
|7.6 Analysis Of Findings||45|
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