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Product Branding and Improving Operational Efficiency at Edumentor Educational Services

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Product Branding and Improving Operational Efficiency at Edumentor Educational Services (Final Project Report)

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Page Length : 78

EXECUTIVE SUMMARY

In the past 8 years of its coming into business, EduMentor has carved a niche by developing a new segment of educational services for undergraduates.

  • Market Analysis
  • Content Development
  • Maintaining Operational Efficiency
  • Market Research On Customer Satisfaction

During this project I had made the extensive research on the educational sector and the coaching institutes in and around the NCR region. I have coated some useful suggestions by which company can attain its target audience and reach its sales target and grow substantially.

Various brand awareness activities were carried out on the content as it is the major medium between the buyer and coaching institutes. This made EduMENTOR as the leader in under graduate Test prep institute in NCR Region. The empirical exploratory research has been carried forward. The primary data is generated with the help of school counseling, referencing and Board Center Activity.

Operations play a major role in any company’s day to day activities. Improving operational efficiency is the major problem any company in this field is facing in the present time.

Operation management has been done in a effective and efficient manner. For my work in Operations I was given the appreciation and certified me as the “Best operational manager of EduMENTOR” among 56 interns.

For my work during Internship in EduMentor I was awarded the STAR PERFORMER OF EDUMENTOR FOR THE YEAR 2014.

Content

TABLE OF CONTENTS

Authorization i
Acknowledgment ii
Executive summary iii
1. Introduction

1.1 Education industrial scenario: INDIA

 

1

1.2 The Coaching Industry 2
1.3 About The company 4
1.3.1    Company structure 5
1.4 Company Analysis 6
2    Project Description

2.1 Purpose

 

11

2.2 Scope 11
2.3 Limitations 12
3    Product and Competitors Analysis

3.1 Product analysis

 

14

3.2 Competitors analysis 18
3.3 Market Leader Analysis 18
3.4 Learning outcome from product and competitors Analysis 20
4    Marketing Strategies

4.1 Marketing/promotional strategies

 

23

4.2 Methods of promotion 25
4.3 Applying Marketing concept 27
5. Content Development

5.1 Content Development

 

31

6. Operations Management

6.1 Scheduling

 

35

6.2 Logistics Management 4
7    Research Design

7.1 Research Problem Idea

 

43

7.2 Problem Definition 43
7.3 Problem Objective 43
7.4 Research Design 43
7.5 Data Analysis 45
7.6 Analysis Of Findings 45
8    Findings 60
9    Conclusion 62
10 Recommendations 64
11 Appendix 67
12 References 71
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Additional information

Product Name

Product Branding and Improving Operational Efficiency at Edumentor Educational Services

Product Size

1.94 MB

File Format

,

File Category

DEPARTMENT/COURSE

Need For

College, Semester, University

Product Type

Created By

Indian Institute of Computer Application (IITCA)

Uploaded By

Roop Chandra

Languages

English

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