Study Of Motor Insurance Penetration In The Market Of India


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Study Of Motor Insurance Penetration In The Market Of India (Final Project Report)

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Page Length : 51

Executive Summary

Company Profile -:

Shriram General Insurance Company is a joint venture between the Indian financial sector major Shriram Capital and Sanlam Limited, which is the largest general insurance company in South Africa. In the partnership Shriram Capital holds 74% stake while the remaining 26% is held by Sanlam.

The Shriram Group was established in 1974 and the commercial vehicle financing business is the biggest success story so far.

The company also has a retail lending business which caters to personal loans, home loans, and consumer durable and gold loans. The company also has a life insurance business in Shriram Life Insurance.

The Sanlam Group is a financial service major with insurance, banking and asset management business lines.

In today’s age of consumerism, Insurance requirements have expanded to keep pace with the increasing risks. Today we have wide assortment of risk coverage commencing from ransom to wedding, shops to assets, travel to vehicles etc…

Hence foreseeing the General Insurance business as a Sunrise Industry, Shriram Group has entered into this business and as a result Shriram General Insurance came into existence.

The business philosophy of Shriram General Insurance is to serve the largest number of common people (‘’Aam Aadmi’’).


The Group’s continued focus on addressing customer needs, nurturing talent and bringing a home grown technology platform while delivering to the undeserved segments of the economy, has ensured strong growth and sustainability for over 3 decades.


The Group’s vision is serving to the undeserved and creating value at the bottom of the Pyramid. SGI is redefining the service parameters of General Insurance Industry by ensuring that each employee understands the Slogan “BE INSURED… REST ASSURED” in its spirit and the customer has an overall pleasant experience. The company is giving special attention to the innovative products and application of latest IT developments in its operations.


SGI has been awarded ‘’Excellence in Growth Award’’ for 2 consecutive years (2011 & 2012).

Thus, SGI is all set to become the FIRST CHOICE General Insurance Company of India.


  1. Abstract and Introduction
  2. Introduction to Insurance
  3. History of Insurance in India
  4. Meaning of Insurance
  5. Life Insurance
  6. General Insurance
  7. Health Insurance
  8. Motor Insurance
  9. Travel Insurance
  10. Home Insurance
  11. Fire Insurance
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Study Of Motor Insurance Penetration In The Market Of India

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Indian Institute of Computer Application (IITCA)

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Roop Chandra




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